50 Things I Actually Do as Your Listing Agent

Aug 4

By Bella Sánz | Bella’s Estate

Selling your home isn’t about slapping it on the MLS and waiting. It’s about strategy, positioning, and execution. Here’s what I actually do behind the scenes to protect your bottom line, minimize stress, and make sure your property stands out in the LA market.

Before We List

Walk the property and note condition, layout, and marketability.
Identify value-add updates (paint, staging, lighting) that yield ROI.
Create a timeline for prep, marketing, and launch — tailored to your goals.
Provide referrals for licensed vendors (cleaners, contractors, stagers, etc.).
Coordinate all pre-listing improvements.
Handle scheduling with vendors so you don’t have to.
Recommend staging (or partial styling) that aligns with buyer psychology.
Create a full Comparative Market Analysis (CMA) to price strategically.
Review comps with you in detail — not just “Zillow-style” estimates.
Walk you through disclosures and legal prep — line by line.

During Property Prep

Bring in a professional stager and supervise setup.
Coordinate cleaners, handyman work, and final touch-ups.
Schedule a pre-inspection if needed to anticipate buyer objections.
Order and review NHD, title, and seller disclosure docs.
Photograph the home with a professional real estate photographer.
Capture cinematic video + drone footage (especially for unique properties).
Build a dedicated marketing plan tailored to your home’s audience.
Design property brochures, feature sheets, and signage.
Write optimized, compelling listing copy that sells lifestyle and features.
Order custom open house signs, QR codes, and call-to-actions.

Marketing + Launch

Syndicate your listing to major websites (Zillow, Redfin, etc.).
Promote your listing to my private buyer network before it hits the MLS.
Launch a custom digital campaign (email, social, paid ads, and more).
Share your listing with top local agents and broker networks.
Post professional Instagram and TikTok content to expand visibility.
Set up a unique property landing page (with lead capture).
Write and blast a “Just Listed” newsletter with photos + highlights.
Boost your home’s exposure via Follow Up Boss and other CRM campaigns.
Pitch your listing to relocation companies, investor contacts, and agents with active buyers.
Track marketing analytics to see what’s working — and adjust quickly.

Showings + Open Houses

Schedule and host all showings and open houses personally (no assistants).
Ensure every showing is clean, lights on, music playing, marketing stocked.
Qualify buyers and ask the right questions to spot serious interest.
Collect feedback and report back so we can adapt as needed.
Track showing activity and engagement in real time.
Follow up with every agent and buyer after open houses.
Reposition if needed (price, staging, photos) to maintain momentum.
Handle weekend hosting, sign-in tracking, and safety/security monitoring.
Create urgency and drive traffic through strategic timing of releases.
Monitor buyer behavior to prep for negotiation leverage.

Offers + Escrow

Review every offer with you in detail (not just price — terms matter).
Cross-qualify buyer’s financials and lender approval.
Call buyer’s agent directly to vet seriousness and positioning.
Negotiate terms that protect you and drive net proceeds.
Manage counteroffer strategy, timelines, and disclosures.
Coordinate with escrow, title, and transaction coordinator to keep timelines tight.
Manage contingency removals and make sure buyer performs.
Negotiate repair requests and buyer credits if needed.
Ensure a smooth closing and confirm wire/deposit security.
Celebrate the win, hand off keys, and guide you into your next chapter.